Advertising & Promotions Policy


The following guidelines have been established to govern various aspects of Advertising on its websites. As used herein, the terms “Advertising” and “Advertisements” include third party banners, badges, contextual Advertising, Sponsored Content, and Promotions. The guidelines in this policy govern issues like acceptance of Advertisements and Promotions by, how Advertisements and Promotions are displayed on our websites, and the removal of Advertisements and Promotions from our websites. has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on this or other affiliated websites. may change this policy at any time in its sole discretion by posting a revised policy to this Site. 1. has sole discretion for determining the types of Advertising that will be accepted and displayed on the websites, and under no circumstances will’s acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes the products or services. 2. will not accept Advertising that, in’s opinion, is not factually accurate and in good taste. 3. There are certain categories of advertisements that will not permit on the website at any time. These categories include but are not limited to the following:

  • illegal or objectionable products
  • fraudulent, deceptive, illicit, misleading or offensive material
  • material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the website
  • alcohol
  • weapons, firearms, ammunition, or fireworks
  • gambling
  • pornography or related themes
  • tobacco use of any kind
  • the simulation of news or an emergency
  • material that directly advertises products to or is intended to attract children
  • media or messages for or that reference “M” rated video games or content
  • unreasonable, unlikely or extraordinary product or service claims
  • media messages or imagery that strobe or flash
  • media or messages that contain unsubstantiated “miracle” weight loss or other miracle claims of cure
  • advertising units that extend beyond the defined advertising space or interfere with the content or impact the readability of the content without user initiation
  • advertising units that do not retract to the defined advertising space upon user scroll off or contain a “close” or “X” for user to retract or close the ad unit/message after user initiation
  • advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
  • branded, interactive media units with data capture fields on any editorial (non-sponsored)
  • branded, interactive media units with personalized or diagnostic assessments

4. Advertisers must only offer products or services, which are readily available for purchase at the advertised price (with noted tax and delivery fees). The Advertising must also clearly identify the advertiser. Any Advertising that could be misconstrued as editorial content will be clearly labeled as Advertising. 5. recognizes and maintains a distinct separation between advertising and sponsored content and editorial content. All Advertising, promotional, sponsored or marketing content on the websites will be clearly and unambiguously identified. will not allow any Advertising on the websites that is not identified with the label of “Advertisement.” 6. A click on an Advertisement may only link the end user to the third-party advertiser’s site or to relevant sponsored content area on an Site. 7. retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on any Site. search results are not influenced based on monetary incentives provided by Advertisers or Sponsors. 8. Advertising on the websites may not link directly to a registration/email capture page. Any user registration or email capture pages resulting from an ad click on an website must be, at minimum, two clicks away from the original Advertisement. The websites will not run Advertising that requires registration and/or log-in in order to view a significant portion of the content of the Advertising or the related site. reserves the right to determine what level is ‘significant’. 9. reserves the right to reject, cancel, or remove at any time any Advertising from the website for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal. also reserves the right to determine the appropriate placement of the Advertising on the Network. 10. It is the Advertiser’s responsibility to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising to physicians and consumers that must comply with FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. will not monitor compliance with applicable laws and regulations. However, reserves the right to review all Advertising for compliance with applicable laws and regulations and, if becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, may remove the Advertising. 11. No Advertising on the Network shall include any pixels, tags, flash containers or any other type of information collection software code or shall place any beacons, cookies or other information collection devices on the browsers of Users unless expressly approved in writing by 12. No Advertising will be allowed on the websites that could injure the good name or reputation of or any Site.   Last Updated: June 12, 2014 ©2011-2014 All rights reserved.